About Power Farming
PFG sources leading tractor and agricultural machinery brands from around the world and distributes them through extensive dealer networks in all three countries. Without exception, the brands concerned are best-in-class products incorporating the latest in technology and design.
The various local markets are served from strategically located distribution hubs in Yatala (Queensland, Australia), Melbourne (Victoria, Australia), Christchurch (Canterbury, New Zealand), Morrinsville (Waikato, New Zealand), Fresno (California, USA) and Atlanta (Georgia, USA).
In New Zealand, the company owns, either in whole or in partnership with a local operator, an extensive nationwide network of 21 dealerships.
The Power Farming Story
The origins of Power Farming Holdings Limited (PFG) can be traced back to Maber Motors, a small one-man operation established by Laurie Maber in 1948 to sell and service tractors and implements to the local farming community in Morrinsville, New Zealand.
Over the years Maber Motors expanded to three retail branches, thanks largely to Laurie’s unfaltering commitment to service and backup. This was very much a family business, and Laurie’s son Geoff joined Maber Motors soon after leaving school.
In 1977, Maber Motors secured the rights to distribute Iseki tractors in New Zealand, and Geoff eventually formed a separate wholesale company to fully develop this new opportunity. The new company was named Power Farming.
Iseki quickly became New Zealand’s top selling tractor and Power Farming grew at a fantastic pace. In 1981, the company was appointed Iseki distributor for Australia, and over the next two decades gradually built a stable of high quality tractor and machinery franchises from around the world.
In 2004 the company acquired Howard Australia, an iconic Sydney based importer and distributor of cultivation, mowing, seeding, and feeding equipment. Howard branded products now represent a key part of the company's product line-up.
In 2017 PFG expanded its international footprint by securing the exclusive distribution rights to Deutz-Fahr tractors in the USA, creating a truly global company.
PFG has now grown to become a major enterprise, with a considerable investment in people, facilities, and technology – all aimed at serving a customer base spread throughout the length and breadth of Australia, New Zealand and the USA.
Powerfarming
New Zealand
wholesale and retail distribution
PFG
Australia
wholesale distribution
PFG
America
wholesale distribution
Collectively, these three trading operations generate an annual turnover of approximately $350 million and employ around 380 people.
The Power Farming Family
FAQs
Can you deliver Tractors & Machinery?
Yes! We can deliver Tractors and Machinery across the country, utilising our nation-wide dealership network.
Do you have quality service technicians?
Absolutely. Power Farming's main ambition is to supply the best Parts and Service in New Zealand. To do so, our authorised technicians undergo regular training in cutting-edge technology at our Support and Distribution Centres in Morrinsville (Waikato) and Rolleston (Canterbury). They receive hands-on instruction from factory-trained experts and product specialists, ensuring timely and accurate diagnostics and repairs. Our trained technicians als use genuine parts and factory-approved oil, providing peace of mind and improved performance.
We also have over 280 technicians undergo training annually through our dedicated facilities, guaranteeing expertise and reliability.
How long does it take to deliver parts?
We aim to deliver parts overnight to all main centres in New Zealand.* This minimises your down time, when you need to keep New Zealand growing.
*Subject to availability, order cut-off times and courier restrictions.
What are your indenting options?
We have a wide variety of indenting options for our tractors and machinery. Contact our amazing team here, and discuss the requirements needed for your operation.
Where are your parts warehouses located?
We have 2 major parts warehouses in New Zealand; one at our Head Office in Morrinsville, and one in Christchurch. We also supply parts from Australia, with a total of over $70m in parts across New Zealand and Australia.
