The Power Farming Story
The origins of Power Farming Holdings Limited (PFG) can be traced back to Maber Motors, a small one-man operation established by Laurie Maber in 1948 to sell and service tractors and implements to the local farming community in Morrinsville, New Zealand.
Over the years Maber Motors expanded to three retail branches, thanks largely to Laurie’s unfaltering commitment to service and backup. This was very much a family business, and Laurie’s son Geoff joined Maber Motors soon after leaving school.
In 1977, Maber Motors secured the rights to distribute Iseki tractors in New Zealand, and Geoff eventually formed a separate wholesale company to fully develop this new opportunity. The new company was named Power Farming.
Iseki quickly became New Zealand’s top selling tractor and Power Farming grew at a fantastic pace. In 1981, the company was appointed Iseki distributor for Australia, and over the next two decades gradually built a stable of high quality tractor and machinery franchises from around the world.
In 2005, PFG Australia was formed. This is the first step towards their international ambition or becoming a global company.
2010 was a fantastic year as exclusive distribution rights for Deutz-Fahr is acquired in Power Farming New Zealand and PFG Australia.
In 2017 PFG expanded its international footprint by securing the exclusive distribution rights to Deutz-Fahr tractors in the USA, creating a truly global company.
PFG has now grown to become a major enterprise, with a considerable investment in people, facilities, and technology – all aimed at serving a customer base spread throughout the length and breadth of Australia, New Zealand and the USA.
Power Farming New Zealand secures exclusive distribution rights to JCB Construction in 2023, and eventually Agriculture 2 years later, proving the Mabers ambition by expanding into the Construction sector.
Powerfarming
New Zealand
Wholesale and retail distribution
PFG
Australia
Wholesale distribution
PFG
America
Wholesale distribution
Collectively, these three trading operations generate an annual turnover of approximately $350 million and employ around 380 people.
Our Brands
FAQs
Can I demo tractors/machinery before buying?
Absolutely! Contact our team here, to organise demo.
What brands do you have?
We have a wide range of brands, that cover all industries of agriculture, and even construction. Find our brands and explore all products here.
Where are your dealerships located?
We have over 20 dealerships located across every region of the country, ensuring we can provide quality sales, service, and parts support to everyone, no matter where you are.
Can you deliver Tractors & Machinery?
Yes! We can deliver Tractors and Machinery across the country, utilising our nation-wide dealership network.
Do you provide mobile servicing?
We sure do! Each of our dealerships has a fleet of service vehicles, ensuring you can stay up and running 24/7 even during the busiest seasons.
Do you have quality service technicians?
Absolutely. Power Farming's main ambition is to supply the best Parts and Service in New Zealand. To do so, our authorised technicians undergo regular training in cutting-edge technology at our Support and Distribution Centres in Morrinsville (Waikato) and Rolleston (Canterbury). They receive hands-on instruction from factory-trained experts and product specialists, ensuring timely and accurate diagnostics and repairs. Our trained technicians als use genuine parts and factory-approved oil, providing peace of mind and improved performance.
We also have over 280 technicians undergo training annually through our dedicated facilities, guaranteeing expertise and reliability.
How long does it take to deliver parts?
We aim to deliver parts overnight to all main centres in New Zealand.* This minimises your down time, when you need to keep New Zealand growing.
*Subject to availability, order cut-off times and courier restrictions.
What are your indenting options?
We have a wide variety of indenting options for our tractors and machinery. Contact our amazing team here, and discuss the requirements needed for your operation.
Where are your parts warehouses located?
We have 2 major parts warehouses in New Zealand; one at our Head Office in Morrinsville, and one in Christchurch. We also supply parts from Australia, with a total of over $70m in parts across New Zealand and Australia.
